Developing a product design strategy

A good product design strategy includes figuring out what the product should do, how it will look, how it will be used, and who will use it.

Written by
Maeve Willie-Pepple
Published on
February 16, 2023
Read time
5 min


A product design strategy lays out the high-level plan for creating a successful product. It includes figuring out what the product should do, how it will look, how it will be used, and who will use it. This strategy will lay out the high-level plan for creating a successful product. It should include research on your target market, an analysis of your competition, and a clear vision for your product. With a strong product design strategy in place, you'll be well on your way to designing a product that users will love.

Here is what you need to consider when developing your product design strategy:

- Who is your target audience?

- What needs does your product address?

- How will your product be used?

- What are your competitors doing?

- What trends are happening in your industry?

- How can you make your product stand out from the rest?

Keep these considerations in mind as you develop your product design strategy. With a well-thought-out plan, you can create a product that meets the needs of your users and helps your business achieve its goals.

Who is your target audience:

Understanding your target audience when designing product is critical in order to build something they will actually want to use. If you don't know who your product is for, it will be very difficult to design something that appeals to them. Take the time to research your target market and understand their needs before beginning the product design process. To understand your target audience, you can create personas which are fictional characters that represent your ideal customer. These personas should be based on data and research, not just assumptions.

What needs does your product address:

Once you know who your product is for, you need to determine what problem you're trying to solve. What pain points does your target audience have that your product can help with? When you know the problem you're trying to solve, you can start thinking about potential solutions. The best way to generate ideas is through brainstorming with a team. Brainstorming sessions should be open and collaborative, with no idea being considered too crazy. Once you have a list of potential solutions, you can begin to narrow them down by evaluating each one based on feasibility, desirability, and viability.

Market research:

To find out what your competitors are doing, you can look at their product designs and see what features they offer and how they solve user problems. This research can help you get an idea of what's possible and what's been done before so you can innovate and create something new.

Once you have a general idea of what you want to create, you can start sketching out potential designs. The goal at this stage is to come up with as many ideas as possible and not to worry about whether or not they're perfect. You can always refine your designs later. After you've sketched out your ideas, you can begin to create digital prototypes using design software such as Sketch or Figma. These prototypes will allow you to test your product ideas with users to get feedback and make sure that your designs work.

Industry trends:

To understand the trends in the industry, you should  keep up with the latest product design news. This will help you to see what new technologies and approaches are being used in product design and how you can incorporate them into your own work. This will also help your product stand out from the rest. By incorporating new technologies and approaches into your product design, you'll be able to create a product that is truly innovative.

When it comes to product design, there is no one-size-fits-all approach. The best way to ensure success is to tailor your approach to fit your product and your target market. By taking the time to understand your product and your users, you'll be able to create a product design strategy that works for you.

Product design framework:

Once you have a product strategy in place, you need to start thinking about how you're going to execute it. That's where a product design framework comes in. A product design framework is a set of guidelines that product designers use to ensure that their products are user-friendly, visually appealing, and technologically sound.

Some common product design frameworks include:

- The Lean UX approach, which focuses on creating minimum viable products and then rapidly iterating based on user feedback

- The Design Thinking approach, which emphasizes customer empathy and brainstorming potential solutions

- The Agile approach, which breaks down product development into smaller sprints

Choosing the right product design framework for your team will depend on your product strategy, your team's strengths, and your users' needs.

Product design strategy is important because it provides a roadmap for product designers to follow as they create new products. By having a clear product design strategy, product designers can make sure that they are taking the necessary steps to create a successful product.

Product design strategies can be created by product managers, product designers, or even CEO's. However, it is important that the entire product team is involved in creating the strategy, as it will guide the development of the product.

Once the product design strategy is in place, product designers can start working on creating the actual product. This process will involve research, prototyping, testing, and iterating based on feedback.

Maeve Willie-Pepple

I write about design, experiences and web 3.0. Stay in touch.